• Merge style with comfort this winter.


    A horrible misconception doing the rounds is style needs to be sacrificed for comfort and we are here to bust that myth. From coral cowl neck sweaters to cool bomber jackets, we tell you exactly how bundling up can actually be a boon rather than a bane. We don’t care how cold it is, frumpy dressing is not allowed! So what are you waiting for? Go pick out some wonderful winter essentials to beat the chill!


    College Cool: Keep the dressing trendy but layered on cold college days. While girls can channel feminine chic in lovely floral turtle necks pullovers and contrasting pants, guys can nail the mean macho look with a black or brown quilted jacket thrown casually over a plaid shirt.


    Date Ready: Girls can up the oomph with a super sexy purple animal print jacket or accentuate a pretty top with a stylish crop wine cardigan for date night. While guys can send the temperature soaring in a tight black and grey striped pullover.


    Formal Fashion: Take your work wear wardrobe up a notch with winter basics. Girls can accentuate their outfits with cute mufflers, a slim-fit blazers in blacks and beiges and lots of mascara while guys can pair their fitted formal shirts with young and preppy sleeveless pullovers and hooded sweatshirts.

    So are you ready for some layer loving?



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  • A graphic tee and a smile is all a man needs to break the ice!

    Untitled-1Graphic tees are everywhere right now, ruling the runways as effortlessly as they are the high street, and you won’t see us complaining! The epitome of casual cool, graphic tees are the next big thing in men’s style. Versatile, easy-to-wear and a fun way to make a statement, this awesome trend, can do no wrong! What are you waiting for? Go stock up on some graphic tees before you head out next and watch all eyes turn to face you!


    Office: Toe the style line a bit by wearing a graphic tee to work! Wear it with rugged, well-fitted denims for dress as you like day or underneath a sharp blazer to nail the semi-formal, “I mean business,” look.

    Date: A graphic tee makes for ideal date wear. Fun, edgy and adorable in a unique way pair a cool graphic t-shirt depicting hipster moustaches or your favourite Marvel superheroes or even a funny quote, anything that reflects who you ae best, and watch her melt!

    College: Channel Ranbir Kapoor in Wake Up Sid and make graphic tees a staple in your college-going wardrobe. Young and trendy, wear the tee with a pair of shorts and a pair of really trendy flip flops and watch yourself rock campus cool.

    So are you ready to rock with graphics?


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  • Every girl wants a guy who knows how to wear his prints.

    2Prints, prints and more prints is all were hearing about this season and we sure aren’t complaining! Trendy, cool and very cutting edge, prints are our favourite Autumn/Winter ’14 must have and there’s nothing we’d like more than to see our men don this stylish trend! From shirts in macho, classic, in-your-face camouflage prints to slightly more fashion-forward, bold floral prints as well as downright retro and vintage motifs, we’ve got you covered. Trust our guidelines on how to sport this year’s hottest trend and we’re sure you’ll be doing the same with tons of flair. Don’t be afraid to venture out of your comfort zone, we promise it will pay off and super fashionably at that!

    Untitled-1 Tips and Tricks:

    • Keep the spotlight on your funky, striking shirt by teaming it up with neutral, basic bottoms. A well-fitted pair of jeans or khaki shorts should do the trick. However, bright pants are a strict no-no. We don’t want to end up looking like a circus of colours now, do we?
    • The most important thing to remember while wearing prints is that not all prints are versatile. Unless you’re absolutely certain of yourself, do not pair prints with more prints. More often than not, doing this causes more harm than good.
    • Consider your printed shirt as a sort of a fashion accessory in itself. Thus, keep the rest of your look minimalistic and clean. OTT is not the way to go when wearing prints.
    • Lastly and most importantly, don’t take your look too seriously. Prints are all about channelling a fun, casual style. We guarantee that your printed shirt is best worn along with an easy breezy attitude and a big smile.

    So are you ready to get on board the print train?

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